James Warren
THE Spanish government has allocated €4 million to help rejuvenate the Spanish agri-food export industry in the wake of the COVID-19 pandemic.
The ministries of Agriculture, Fisheries and Food and Industry alongside the Ministry of Commerce and Tourism have joined forces to create a campaign to target 20 international markets to strengthen ties with the Spanish food industry.
The aim of the campaign is to rebuild confidence in Spain’s largest export industry and to reassure international clients of the quality and safety of Spanish food.
Emphasis will be placed on Spain’s main exports, mainly table olives, olive oil and wine whilst new focus will be placed on cured meats, fruits and vegetables and spices such as saffron.
The olive industry is currently experiencing a slump in harvest prices, partly due to the pandemic but also to the high import tariffs placed by the US on Spanish exports.
The fruit sector is also suffering as a result of COVID-19, with supermarket sales down by 38% across the board.
In an effort to breathe fresh life into the industry, the €4 million will be used to create exclusive content for international, high level media outlets as well as organising public relation events across the globe.
Six documentaries will also be aired on the EuroNews network which will broadcast across 40 countries in 12 different languages.
The goal will be to promote intensively the main customers of Spanish produce, mostly the UK, Germany, USA, Canada, Japan, Singapore, China, Hong-Kong and South Korea as well as secondary markets such as Switzerland, Russia, the Netherlands, the Nordic countries, Ireland, Taiwan and the Middle East.
