21 Mar, 2025 @ 12:15
1 min read

Malaga’s tourism industry struggles to find workers due to surging rent and property prices

Young European woman in bikini on the beach in summer. Portrait of happy young woman smiling at the sea. Tanned blonde girl in swimwear enjoying the beach.

THE Costa del Sol’s tourism sector is blaming its inability to find seasonal workers on Malaga’s cost of living crisis.

The tourism sector is actively seeking 1,800 workers for Costa del Sol hotels and restaurants this summer.

But hotel and restaurant owners have reported difficulties attracting workers from outside the region, which they put down to the exorbitant cost of housing.

During yesterday’s Emplea Turismo Málaga-Costa del Sol employment fair in Torremolinos, where hundreds submitted CVs for tourism positions, industry leaders acknowledged that potential employees are increasingly turning down job opportunities due to prohibitive living costs.

READ MORE: Spain is affected by flight chaos after Heathrow Airport is forced to close for 24 hours

Job applicants at the tourism fair in Torremolinos

“Housing is one of the biggest problems we face today when recruiting employees,” declared Jose Luque, president of the Association of Hotel Entrepreneurs of the Costa del Sol (Aehcos). 

Luque pointed to specific geographic challenges: “Marbella, for example, is radiating housing price increases throughout its surrounding area.” 

He noted that Malaga city appears more active in promoting subsidised housing (VPO) than other coastal cities, which face administrative hurdles and planning issues.

READ MORE: Earthquake in Spain’s banking sector: BBVA’s hostile takeover of Banco Sabadell ‘threatens the wellbeing of the Spanish economy’

Yet the situation has become so severe that even subsidised housing is out of reach for many tourism workers. 

“The salary of a waiter’s assistant doesn’t qualify them for subsidised housing,” Luque explained, welcoming recent regional government measures to raise income thresholds for housing assistance programs.

The problem has forced employers to adapt their hiring practices. 

READ MORE: ‘Home for sale; comes with squatters’: New report lays bare the crisis in Spain as over 20,000 properties listed for sale are occupied

“Before hiring someone, we now ask who they live with, where they live, and how far they live from the hotel,” Luque revealed. 

“Sometimes we tell people we’re not interested based on that information, because if they live too far away, transportation is a problem given the current state of the roads.”

Manuel Villafaina, president of the Association of Beach Businesses (Aeplayas), reinforced these concerns with specific examples of workers who ‘have stopped coming’ altogether due to housing costs.

Walter Finch

Walter Finch, who comes from a background in video and photography, is keen on reporting on and investigating organised crime, corruption and abuse of power. He is fascinated by the nexus between politics, business and law-breaking, as well as other wider trends that affect society.
Born in London but having lived in six countries, he is well-travelled and worldly. He studied Philosophy at the University of Birmingham and earned his diploma in journalism from London's renowned News Associates during the Covid era.
He got his first break in the business working on the Foreign News desk of the Daily Mail's online arm, where he also helped out on the video desk.
He then decided to escape the confines of London and returned to Spain in 2022, having previously lived in Barcelona for many years.
He took up up a reporter role with the Olive Press Newspaper and today he is based in La Linea de la Concepcion at the heart of a global chokepoint and crucial maritime hub, where he edits the Olive Press Gibraltar edition.
He is also the deputy news editor across all editions of the newspaper.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Previous Story

King of Spain sparks fury among animal activists after attending ‘charity’ bullfight

Next Story

Reaction Time in Esports: How Fast Is Fast Enough?

Latest from Business & Finance

Go toTop