Alex Trelinski
SERRA at the heart of the Sierra de Calderona Natural Park has won an online vote as the most beautiful town in the Valencian Community.
It saw off competition from 29 rivals to top the standings in the vote hosted by the España Turismo app.
Located on the southern slope of the mountain, Serra with a population of over 3,600 people has a network of steep and winding streets.
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Though its economy is mainly based on agriculture, tourism has blossomed in recent years attracting visitors during the summer from Valencia City and other parts of the region.
Serra mayor, Alicia Tuson, said: “This recognition encourages us to continue working to publicise, promote and position our town as an inland tourist municipality.”
Voters praised the town’s rich cultural and natural heritage, as well as the warmth shown to visitors by residents.
“Serra has a lot to offer tourists,” Alicia Tuson added.
“Our goal is to continue working to improve tourist services and to make known all the possibilities that our municipality offers.”
Over 18,000 people cast votes in the contest with Ayora, Cervera del Maestre and Ademuz, coming behind Serra.
All four towns will now go forward to the national stage of the España Turismo competition.
