Alex Trelinski
BENIDORM wants younger home workers to come to the city for a long-term break.
It’s the latest move from the Costa Blanca resort that is making an upmarket push away from concentrating on sunseekers and party goers from countries like the UK.
Benidorm council´s new campaign is called “Living in Benidorm; Work from Paradise”.
It’s aimed at persuading teleworkers that staying in the resort would bring them plenty of advantages.
Mayor Toni Pérez said: “Benidorm is an ideal place that is safe with plenty on offer for digital nomads to enjoy.”
He said that the resort´s tourist body, Visit Benidorm, had looked at the high home-working numbers across Spain and Europe, which opened up the possibility for the area to grab a slice of the new market.
“Working remotely has become almost normal due to the COVID-19 pandemic,” Toni Pérez added.
“We have great internet connections for teleworking along with access to a full range of professional services. People can carry on working but also enjoy all of the attractions and the good weather.”
Benidorm has, along with the rest of Spain, taken a huge hit on tourist numbers this year due to the coronavirus pandemic, and is looking to tap into new revenue streams..
The campaign to attract young home-workers follows on from Benidorm council’s declared intention to get more visitors aged between 25 and 35 to visit the area.
It’s also skewing away from the image of being a purely beaches and bars destination.
Earlier this month, six European lifestyle bloggers were treated to a range of activities like a helicopter ride and a vineyard trip.
