TRAGEDY has struck on the same popular beach for the second time in a week after a man drowned at La Mata in Torrevieja yesterday.
Rescue services were alerted at 10:30am when beachgoers noticed a swimmer struggling in the strong currents.
Medics pulled the 62-year-old to the shore, but despite receiving advanced CPR and other life-saving techniques, he died at the scene.
An autopsy is planned to reveal the causes of the drowning.
The Olive Press reported a similar death on Friday, after a man tried to rescue his wife from strong currents.
Additionally, vegabajadigital reported that two bathers had to be rescued on Monday, despite red flags flying.
READ MORE: Husband dies after elderly couple pulled from rough seas off popular Costa Blanca beach