24 Jun, 2020 @ 16:50
1 min read

EA signs new 10 year deal for Spanish football with La Liga

VIDEO game giants Electronic Arts Inc have extended their licencing contract with La Liga until 2030, allowing them to retain exclusive access to the Spanish top-tier soccer league for its flagship football franchise ‘FIFA’.

The 10-year agreement is the longest renewal in the history of the company’s partnership with La Liga, but the financial terms of the deal were not disclosed.

DEAL: La Liga have signed up with EA

EA’s sports division, which also includes ‘Madden NFL’ and ‘NBA Live’ thrives on licensing deals with sports leagues that allow exclusive use of the brand, its players and stadiums in the company’s games.

Since it resumed on June 11, La Liga has been using virtual images of stands in television broadcasts with added “fan audio” produced by EA in order to make the matches in empty stadiums more appealing to viewers.

‘FIFA’ allows users to choose between different leagues and the various clubs within the leagues. Spain’s La Liga includes popular clubs such as FC Barcelona, Real Madrid and Atletico Madrid, among others.

Besides La Liga, EA also has exclusive rights to England’s Premier League and Germany’s Bundesliga.

Dilip Kuner

Dilip Kuner is a NCTJ-trained journalist whose first job was on the Folkestone Herald as a trainee in 1988.
He worked up the ladder to be chief reporter and sub editor on the Hastings Observer and later news editor on the Bridlington Free Press.
At the time of the first Gulf War he started working for the Sunday Mirror, covering news stories as diverse as Mick Jagger’s wedding to Jerry Hall (a scoop gleaned at the bar at Heathrow Airport) to massive rent rises at the ‘feudal village’ of Princess Diana’s childhood home of Althorp Park.
In 1994 he decided to move to Spain with his girlfriend (now wife) and brought up three children here.
He initially worked in restaurants with his father, before rejoining the media world in 2013, working in the local press before becoming a copywriter for international firms including Accenture, as well as within a well-known local marketing agency.
He joined the Olive Press as a self-employed journalist during the pandemic lock-down, becoming news editor a few months later.
Since then he has overseen the news desk and production of all six print editions of the Olive Press and had stories published in UK national newspapers and appeared on Sky News.

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