31 Mar, 2019 @ 13:29
1 min read
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Town hall blasted for spending €90,000 on campaign to attract more British tourists to Spain’s Costa Blanca

€2 million boost for tourist projects in Calpe on Spain's Costa Blanca
Calpe on the Costa Blanca ©theOlivePress
Calpe on the Costa Blanca ©theOlivePress

A TOWN hall has been blasted for spending €90,000 on a campaign to attract more British tourists – to just four hotels!

Calpe’s PP mayor has been criticized for handing the cash to UK firm Jet2Holidays, which specialises in all-inclusive and half-board packages.

The company is set to spend it on marketing efforts geared around the village of Penyal.

The travel firm works directly with four hotels in Calpe, two from the Esmerelda Group and the Bay and Ifach hotels.

Locals fear the all-inclusive packages, which are around €600 per week for half-board, mean not much money is poured back into the local economy.

PSOE opponents of the council insist the money would be better spent on infrastructure projects to improve the town.

“It would be much better than giving investments to millionaire friends,” said spokesman Santos Pastor.

“Calpe needs to be spending its money on its aging and unattractive infrastructure.”

A video protest shows a series of pavements in need of repair and insists ‘another tourism model is possible’.

Jet2Holidays has been contracted to promote Penyal until 2021.

Laurence Dollimore

Laurence Dollimore is a Spanish-speaking, NCTJ-trained journalist with almost a decade’s worth of experience.
The London native has a BA in International Relations from the University of Leeds and and an MA in the same subject from Queen Mary University London.
He earned his gold star diploma in multimedia journalism at the prestigious News Associates in London in 2016, before immediately joining the Olive Press at their offices on the Costa del Sol.
After a five-year stint, Laurence returned to the UK to work as a senior reporter at the Mail Online, where he remained for two years before coming back to the Olive Press as Digital Editor in 2023.
He continues to work for the biggest newspapers in the UK, who hire him to investigate and report on stories in Spain.
These include the Daily Mail, Telegraph, Mail Online, Mail on Sunday and The Sun and Sun Online.
He has broken world exclusives on everything from the Madeleine McCann case to the anti-tourism movement in Tenerife.

GOT A STORY? Contact newsdesk@theolivepress.es or call +34 951 273 575 Twitter: @olivepress

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