Tim McNulty
ZARA has launched a new customisable fashion line that allows shoppers to get creative with their clothing.
The new ‘Trafaluc’ range can be personalised with words up to eleven characters long from 27 March.
Customers will be free to choose where they want the words to be embroidered such as on the waist or pockets.
Though their choice is limited to six different colours of thread and the company has excluded around a thousand words deemed to be offensive.
The new clothing will be available from three of the company’s main European outlets, including one store in Barcelona’s Plaza Cataluna.
Not surprisingly given the level of personalisation, Zara will not be offering refunds.
