Elisa Menendez
THE brand which promised Brits sun, sea, sex and debauchery across Spain and Europe, Club 18-30, could soon call last orders.
Offering cheap package holidays, with Magaluf as a top favourite, the brand became infamous for raucous parties with the slogan of ‘It’s go big or go home and only the legendary will do’.
After catering to the youth market for almost 50 years, Thomas Cook is considering selling the brand as millennials’ tastes change and the ‘Instagram Generation’ takes over.
The travel company is focusing more on the ‘Cook’s Club’ brand, which launched last month, in a bid to cater for millennials who now prefer holidays which they can jazz up on social media, instead of posting unflattering drunk club photos.
‘Cook’s Club’ will concentrate on its own-brand hotels by providing a different experience for young tourists, with poolside DJs, extravagant cocktails and more Instagram-able food.
A report published by Thomas Cook this month revealed that when choosing a holiday, social media plays an important role for more than half of 18 to 25-year-olds, in what the company calls ‘ego travel’.
The tour operator, which jetted some 100,000 Brits abroad every year, has owned the brand since 1998.
Its notorious parties made countless scandalous headlines throughout the 90s and early 2000s and even inspired the ITV series, ‘Club Reps’.
Its first ever destination was Lloret de Mar, in which 580 youngsters were jetted to the Costa Brava in 1965.
