Jed Neill
AMERICAN entertainment company Lionsgate has said it will be introducing an indoor entertainment centre in Madrid for visitors to ‘experience’ some of their highest grossing franchises.
The indoor entertainment centre will be Europe’s first indoor attraction and will include a restaurant and lounge inspired by AMC’s Mad Men.
But the main attraction will be a fully immersive experience, exploring The Hunger Games and Divergent Series worlds via an assault course and climbing wall, a motion simulator, a cinema and location-based VR experiences.
The Estación Principe Pio location means it will be in the heart of the city and will become only the second place in the world after New York to have a Lionsgate indoor centre.
New York will open in 2019, quickly followed by Madrid in 2020 under a partnership with Spain’s Parques Reunidos, a global leisure-park operator.
“We are thrilled to continue our global partnership with Parques Reunidos with the opening of our second Lionsgate Entertainment City location and our first branded leisure centre in Europe,” said Lionsgate senior VP Jenefer Brown.
