Laura Duckett
AMAZON has announced the launch of a new hi-tech online payment system in Spain.
The retail giant’s Amazon Pay means the payment and delivery information stored on a customer’s account can be used to complete transactions.
It will reduce the time spent paying for goods online by removing the need to enter multiple passwords when shopping on participating third-party websites.
It’s hoped that the innovation will reduce the chance of shopping cart abandonment and increase sales.
On top of that, it will keep up with customers’ expectations for a speedy and convenient online experience, said Giulio Montemagno, GM Amazon Pay EU.
More than 33 million customers have used Amazon Pay to complete online transactions.
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