Iona Napier
SPANISH convents are making use of social media to recruit nuns due to numbers of women joining religious orders dropping from 6,500 in 1966 to just 250 today.
Modernised marketing methods can be seen on the colourful webside buscoalgomas.com – literally translated as ‘I’m seeking something more’ – as well as on Facebook.
The pioneer is Noemi Saiz who, after trying out life as a nun, decided she was better suited to helping archaic religious institutions get their heads around marketing for the younger generation.
So Noemi doesn’t fancy a pointless life but thinks it’s a good idea to drag women dafter than herself into one. Her reward will no doubt come in heaven.