MALAGA authorities are on the verge of signing an agreement with Spain’s Tourism Ministry to turn the Axarquia into a sustainable tourism hub.
The new plan hopes to turn the region into a ‘product’ recognised by potential holidaymakers throughout the Mediterranean and beyond.
“We aim to create a new tourist destination, a new Axarquia – an area which has yet to be exploited fully,” said Malaga tourism boss Elias Bendodo.
He said the Western Costa del Sol possessed all the ‘necessary assets’ to become a tourism hub, for example biodiversity, climate, coastline, traditions and rich gastronomy.
Adding that the Axarquia has much more to offer than other destinations on the Costa del Sol. Bendodo underlined his intention of all developments being fully sustainable.
“Above all, we must avoid making mistakes linked to overcrowding and overdevelopment,” he said.
“We aim to create a new tourist destination, a new Axarquia – an area which has yet to be exploited fully”
Oh no, sounds bad.
Before signing this nonsensical agreement, please can they get the infrastructure up to 1st world standards beforehand please?
Perhaps someone should tell this guy that The Axarquia is Eastern, not Western, Costa del Sol. He should really know where it is before he starts to promote it!
Bit like closing the stable door after the horse has bolted – they have a LOT of work to make up for the recklessness of the past but it is do-able – I have seen some of the environmental initiatives going on in the area, but they have serious issues to resolve.