The lunacy begins as thousands flock to Pamplona to run with the bulls

IT may look like a scene from Borat, but this Sacha Baron Cohen lookalike is actually just one of thousands of tourists who have flocked to Pamplona to run with the bulls.

The daredevil reveller certainly seems intent on becoming target practice for the half-ton beast.

But don’t get your knickers in a twist – he escaped unhurt.