Soft, and strong, and…very thin too!

A UK supermarket has come up with an ingenious new way to reduce our carbon footprint every time we go to the loo.

Sainsbury’s is reducing the size of the tube in the middle of toilet rolls from 5cm to 3.8cm in order to save space.

It estimates that, in doing so, it will save 140 tonnes of CO2 per year by saving 500 lorry trips between suppliers and stores.

Handily, the move is also bound to save space in the shopping bag – and is guaranteed to fit all holders.

“Shoppers will get the same amount of toilet paper but with a smaller tube and less packaging,” said Sainsbury’s spokeswoman Kate Tucker.

“It will give an essential household product a lower carbon footprint.”