27 Dec, 2010 @ 10:17
1 min read

Jamon bubble bursts

THE BOOM of Andalucia’s jamon sector has turned to bust, with prices falling by up to 50 per cent this Christmas.

Production of pork products has soared in the last several years as farmers turned to pigs to escape the collapse of prices for other agricultural goods.

The resulting overproduction, however, has now caused the pork bubble to burst.

The fall of prices has brought many firms to ‘critical situation’, said Andres Paredes of the Association of Producers of Iberic Pork (Asici).

Over 60 per cent of cured ham legs are sold between October and December and producers hope prices will recover next year.

The silver lining may come be in the form of greater demand.

Jamon consumption is rising as customers take advantage of falling prices.

Jon Clarke (Publisher & Editor)

Jon Clarke is a Londoner who worked at the Daily Mail and Mail on Sunday as an investigative journalist before moving to Spain in 2003 where he helped set up the Olive Press.

After studying Geography at Manchester University he fell in love with Spain during a two-year stint teaching English in Madrid.

On returning to London, he studied journalism and landed his first job at the weekly Informer newspaper in Teddington, covering hundreds of stories in areas including Hounslow, Richmond and Harrow.

This led on to work at the Sunday Telegraph, Sunday Mirror, Standard and even the Sun, before he landed his first full time job at the Daily Mail.

After a year on the Newsdesk he worked as a Showbiz correspondent covering mostly music, including the rise of the Spice Girls, the rivalry between Oasis and Blur and interviewed many famous musicians such as Joe Strummer and Ray Manzarak, as well as Peter Gabriel and Bjorn from Abba on his own private island.

After a year as the News Editor at the UK’s largest-selling magazine Now, he returned to work as an investigative journalist in Features at the Mail on Sunday.

As well as tracking down Jimi Hendrix’ sole living heir in Sweden, while there he also helped lead the initial investigation into Prince Andrew’s seedy links to Jeffrey Epstein during three trips to America.

He had dozens of exclusive stories, while his travel writing took him to Jamaica, Brazil and Belarus.

He is the author of three books; Costa Killer, Dining Secrets of Andalucia and My Search for Madeleine.

Contact jon@theolivepress.es

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