15 Oct, 2009 @ 10:26
1 min read
3

Ole! Pink Torero sponsors ‘gay’ drink

HE is already taking grave risks in his day to day career.

Now Spain’s only gay matador is risking the wrath of the sport’s traditionally conservative fanbase.

As if it was not enough sporting a pink cape and bringing the traditional macho reputation of his profession into question.

Now Joselito Ortega has made history by signing a three year deal to advertise an energy drink called Gay Up.

The Malaga bullfighter is to advertise the drink popular on the gay club scene, on the back of his magenta cape.

Unsurprisingly, Ortega’s radical break from tradition has already drawn fierce criticism from the normally reserved bullfighting world.

Critics insist that it has violated one of the most sacred rules of the ring.

“It is like prostituting the cape,” remarked Juan Belmonte, a bullfighting critic for Canal Sur.

However, Ortega – who began fighting in 2006 – has defended the landmark decision.

“It is like prostituting the cape.”

“I am a bullfighter. That is not going to change,” he said.

“I am going to go out into the ring as I have done until now, to risk my life.”

Having been gored six times in his short career so far, Ortega clearly has no fears about the effect his revolutionary decision will have on the career he loves.

“It is a matter of changing what is normal, or usual, within this world that seems so untouchable,” he added.

Jon Clarke (Publisher & Editor)

Jon Clarke is a Londoner who worked at the Daily Mail and Mail on Sunday as an investigative journalist before moving to Spain in 2003 where he helped set up the Olive Press.

After studying Geography at Manchester University he fell in love with Spain during a two-year stint teaching English in Madrid.

On returning to London, he studied journalism and landed his first job at the weekly Informer newspaper in Teddington, covering hundreds of stories in areas including Hounslow, Richmond and Harrow.

This led on to work at the Sunday Telegraph, Sunday Mirror, Standard and even the Sun, before he landed his first full time job at the Daily Mail.

After a year on the Newsdesk he worked as a Showbiz correspondent covering mostly music, including the rise of the Spice Girls, the rivalry between Oasis and Blur and interviewed many famous musicians such as Joe Strummer and Ray Manzarak, as well as Peter Gabriel and Bjorn from Abba on his own private island.

After a year as the News Editor at the UK’s largest-selling magazine Now, he returned to work as an investigative journalist in Features at the Mail on Sunday.

As well as tracking down Jimi Hendrix’ sole living heir in Sweden, while there he also helped lead the initial investigation into Prince Andrew’s seedy links to Jeffrey Epstein during three trips to America.

He had dozens of exclusive stories, while his travel writing took him to Jamaica, Brazil and Belarus.

He is the author of three books; Costa Killer, Dining Secrets of Andalucia and My Search for Madeleine.

Contact jon@theolivepress.es

3 Comments

  1. first of, this guy is spain only ‘openly’ gay matador. willing to bet a few are in the closet.

    next, i would have thought the decision to advertise on the cape would not be allowed by which ever associaiton is incharge.

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